Instant tailgate party! Just secure a location, add crew and talent and a whole lot of post-production effects and bam–there you have it. These social media and web videos also included custom colorization of every shot to eliminate all color, except for the ClubTails cans… 138 to be exact (feel free to count them if you’d like). Crystal Pix partnered with Mason Marketing, LLC to create over a dozen college versions of these videos, customized to different school colors.