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The Creation of the Ultimate Hashtag

Through the use of a humorous day-in-the-life story, this internal meeting opener gave the Paychex service organization a lot of self-esteem for the great work they do for their clients everyday.  The mantra #PaychexProud has been a consistent social media message for Paychex employees ever since.

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Title:

Client:

Agency:

"Paychex Proud"

Paychex, Inc.

Paychex, Inc.

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